They just became less profitable.
Rather than focusing on enhancing safety razors through technological advancements to improve their safety and usability, the industry opted to prioritize profitability.
At Henson, we use our modern manufacturing capabilities to their fullest potential, enabling us to craft a razor that stands out as truly exceptional.
Today we feel too many product decisions (especially around shaving) are made from a profit first position.
We don't like that at Henson.
Every aspect of the Henson design is chosen because we felt it was the best for the function of the razor. Not for profit.
We then leveraged our 20+ years of aerospace machining experience to make it efficiently.
The idea that a razor should be different for men and women is a marketing construct. The physics of shaving are the same no matter who you are.
We've tested our razor all over the human body and feel confident that everyone will get a good result. No upcharge, no pink tax.
Rather than a gentle bend across the entire length of the blade, the head of the Henson torques the blades as close to the edges as possible to maximize the rigidity of the blade. Rigid blades shave better and cause less irritation.
Think of a diving board. The longer the board is, the more flex it has. A razor blade is no different. We support the blade as close to the cutting edge as possible, reducing any flex the blade can experience during a shave.
If the blade isn't held in the exact same spot every time you shave, you greatly increase the odds of something going wrong during a shave, so the Henson is machined with tight positional and dimensional tolerances ensuring a repeatable and safe shave.
Finding the right angle is easy with the Henson. We built a fixed 30 degree angle in for you. This makes picking up and using a Henson a breeze whether you're shaving your face, head or body.
The wide open channels let shaving creams and hair easily rinse from the razor head. Don't fight with a clogged razor.
The stainless steel bushing pressed into the razor head gives the handle a clear stopping point when closing the razor, and reduces binding when loosening the handle. It just feels better.
We quickly found from customer feedback that the razor performed in a way other razors didn't.
They remarked at how their skin was clearing up after years of irritation.
They stopped getting ingrown hairs.
They weren't embarrassed by the visible bumps and irritation caused by shaving.
Shaving had finally become something they enjoyed doing, rather than the (often painful) thing they had to do.
While sustainability wasn't a primary goal of the Henson, if you can do it without compromising quality, then why not?
The Henson is machined from all metal and the blades are 100% recyclable.
Both the razor and blade boxes also contain no plastic.
The initial cost of the Henson is a one time cost. But once you own the razor, for the rest of your life you will pay roughly $3 PER YEAR to shave.
That's the cost of a single disposable cartridge head and compared to a subscription will save you thousands of dollars over your life time.
You can expect a 100 pack of blades to last roughly 3 years.
It's un-compromising in quality.
It doesn't lock you into proprietary systems.
It's cost effective.
It's good for the environment.
It works.
You want a better shave. The Henson is the razor that will give it to you.