The status quo.
The status quo.
If you were born after 1970, there’s a very good chance your first razor was a multi-blade razor. These razors have been the status quo for over half a century, but where has that gotten us?
Issues with the status quo.
Issues with the status quo.
- According to a recent study, two-thirds of men expect some irritation when they shave.
- There's been a huge regression in shaving technique because of cartridge razors.
- Over 2 Billion plastic razors enter the landfill each year in the US alone.
- The razor-razor blade model leads to high operating costs.
- More and more people are opting to either stop shaving or explore other more invasive hair removal methods.
Henson's goal with this research.
Henson's goal with this research.
We've found that there is very little real data on how to shave and the effects it has on your skin. We wanted to shine some light on what may be one of the most common activities humans do so when you do shave, the outcomes are positive and you get a result you're happy with consistently.
Our partnership with MIMOSA Diagnostics positions Henson as the first shaving company to be able to analyze the body's reaction to shaving at a level of detail not yet seen.
The study.
Prepare.
Participants came to our offices, washed and dried their faces, and a number of variables were measured and accounted for like skin temperature, water temperature and shaving cream ingredients.
Shave.
Participants shaved one side of their face and neck with Henson, and one side of their face and neck with a leading multi-blade cartridge razor.
Measure.
Using Mimosa's proprietary medical imaging device, the irritation response of the skin was recorded at set intervals: immediately before the shave, immediately post shave, five minutes post shave, and ten minutes post shave.
The results.
The results.
The results of both our tests have shown that the Henson Razor produced less razor burn, and now we’re researching all aspects of the shave routine to uncover the best things to do before, during and after the shave.
And we’re just getting started.
There's more to shaving.
Why the mass market chose forgiveness over correctness.
Across many categories, people are starting to recognize a pattern: systems designed for mass appeal often normalize decline. They don’t fail loudly. They fail slowly.
Once you understand the difference between forgiveness and correctness, it becomes difficult to accept irritation as “just the way it is.” The problem stops feeling personal. It starts looking structural.
Read moreabout Why the mass market chose forgiveness over correctness.
5 reasons a Henson Razor makes a great gift (for the person who has everything)
Struggling to find a gift for someone who has everything? A Henson Razor is a smart, thoughtful gift they'll actually use for years. Here's why.
Read moreabout 5 reasons a Henson Razor makes a great gift (for the person who has everything)
Most razors chase gimmicks. More blades, more flex, more flash. But the truth is simpler: shaving is physics, not marketing. We break down how Henson’s aerospace-grade engineering rewrites the rules by minimizing blade flex, optimizing pressure, and stripping away needless moving parts.